How to compress images without losing quality

Most photos can be made much smaller with no visible difference. The trick is to change one thing at a time and check the result at full size before you save it.

1. Start with the right format

For photographs, JPG or WebP usually gives the smallest file at good quality. For logos, icons and images with transparency, PNG or WebP keeps edges sharp. Picking the right format often saves more than any quality slider. See the format guide if you are unsure which one fits your image.

2. Lower quality gradually, not all at once

Quality around 80 to 85 percent looks the same as the original for most photos on a screen, at a fraction of the size. Drop below 60 percent and you will usually start to see blocks and rough edges, especially in skies and skin. Use the free image compressor and compare the before and after sizes yourself.

3. Resize oversized photos first

A photo straight from a phone camera is often 4000 pixels wide, while a website rarely shows it wider than 1600 pixels. Resizing to the size it will actually be shown at can cut the file by more than half before you even touch quality. The image resizer does this in your browser.

4. Use a target size when a form demands one

Job portals, exam forms and email attachments often cap uploads at a fixed size. Instead of guessing, use a page built for that exact target: compress to 50KB, 100KB, 200KB or 300KB. Each one lowers quality step by step and, if needed, shrinks the image until it fits — and tells you honestly if the target cannot be reached without visible damage.

5. Check the result at full size

A thumbnail hides compression damage. Always open the compressed image at 100 percent and look at faces, text and smooth areas like skies. If those look clean, the compression is safe to use.

Common mistakes

Your images never leave your device on ImageTool.us: every tool on this site, including the compressor, runs entirely in your browser. No upload, no signup, no watermark.

Related: best image sizes for social media.